Offerpal Media Launches Monetization Platform for the Apple iPhone

January 13, 2009

Expects to deliver at least 10x the revenue of traditional mobile advertising solutions

Fremont, CA - January 13, 2009 - Offerpal Media,the leading "Managed Offer Platform" for application developers, game developers and social publishers, today unveiled the first virtual currency-based monetization solution for the iPhone ecosystem. The solution makes it easy for Apple iPhone application developers to generate significant revenues through embedded advertising offers and promotions. This latest platform extension builds on Offerpal Media's reputation as the leader in the monetization of online and networked properties such as social networks and applications, virtual worlds, social games, and other emerging platforms and devices. Interested iPhone application developers are invited to take part in Offerpal Media's beta program by contacting the company directly.

At last count there were more than 10,000 iPhone applications, at least a third of which were in the games and entertainment category. These applications, many of which are free or extremely low cost to users, have yet to provide developers with any significant revenues. Offerpal Media's proven platform overcomes this challenge through an ad-supported model that rewards users, increases installations and generates new revenue streams.

The Offerpal Media platform delivers highly relevant and targeted marketing offers at appropriate "points of seduction" in iPhone applications. The turnkey solution, which can be up and running in minutes, removes the barriers to monetization in a way that integrates with the natural game experience. Specifically, game players and application users can earn points, rewards or other types of virtual currency by participating in uniquely engineered offers such as free trials, surveys, big-brand discounts and more. For instance, iPhone users can earn application-branded virtual currency in exchange for signing up for a Blockbuster or Netflix account, for downloading ringtones or videos to their iPhone, or for requesting auto insurance quotes from top providers.

Today, more than 2,000 social web publishers rely on Offerpal Media as a way to monetize their traffic beyond CPM or CPC-based advertising models, and most publishing partners have generated significant revenues as a result - the network-wide average payout to Offerpal Media's publishers exceeds $75 per day for every 1,000 daily active users a publisher has. IPhone application developers can expect to receive all the same benefits as other publishing partners, including:

Full-service, turnkey advertising platform
Full integration of virtual currency customized to each application
2,000+ advertising offers - dynamically rotated for targeting and relevancy
A powerful optimization engine that maximizes publisher revenues and ensure high lead quality
Round-the-clock customer support for users
Easy implementation that allows developers to get up and running in minutes
Real-time revenue and activity reporting

"It's no secret that monetizing social and mobile applications requires a new and innovative approach that is tailored to the social environment," said Anu Shukla, CEO of Offerpal Media. "We view the iPhone as the next big application platform. Offerpal Media gives iPhone developers a new and successful route to maximizing their revenues."

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities and e-commerce sites. The company's turnkey platform allows developers of social applications on networks such as Facebook, MySpace, Bebo, hi5 and others to monetize their traffic through uniquely engineered offers. Meanwhile, advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers on social networks. The platform also helps online merchants generate incremental revenue by using ad offers as an alternate payment method. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit www.offerpalmedia.com

Contact Information

Jason Throckmorton or Rachel Levine
LaunchSquad
415.625.8555
Offerpal@launchsquad.com