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Offerpal Media to Deliver Monetization Services for Social Game Developers on the Yahoo! Application Platform

Fremont, CA - July 7, 2010 - Offerpal Media (http://www.offerpalmedia.com)today announced that its alternative payment solutions will now be available to developers of social games and other applications distributed through the Yahoo! Application Platform (Y!AP). Y!AP, which is part of Yahoo!'s Open Strategy, is an open application platform globally available to enable developers to build and deploy applications on leading Yahoo! properties, such as the Yahoo! homepage, MyYahoo!, Yahoo! Toolbar, and Yahoo! Pulse. Yahoo! reaches more than 600 million users every month.

Offerpal Media's alternative payment engine enables developers on the Yahoo! Application Platform to offer:

Thousands of free trials, discounts, promotions and other currency-based advertising offers from big brands such as Netflix, Disney, Discover Card, New York Times, DirecTV and many others

A complete suite of alternative payment options, including surveys, videos, shopping rewards, tasks and other methods of acquiring virtual currency for free

Global direct payment options such as mobile billing, prepaid debit cards, electronic wallets, micro-transaction solutions and other worldwide, cash-based payment methods

An application install program capable of delivering large numbers of new users to game developers on a scalable and cost-effective basis

Complete customer service and fraud prevention capabilities, real-time reporting and analytics, an A/B split testing framework, currency fulfillment, proprietary optimization and targeting technologies, and other value-added services.

"We are thrilled to be working with Yahoo! to help developers more easily and effectively monetize their applications on the Yahoo! Application Platform," said George Garrick, CEO of Offerpal Media. "As the leading monetization engine of choice for thousands of games and applications across the open web, multiple platforms, and mobile channels, we see Yahoo! as a powerful channel to further extend our reach to one of the largest and most active communities on the Web."

About Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. Since its launch in 2007, Offerpal has engaged with more than 225 million consumers across 2,000 publishers, issuing a total of more than 1 trillion virtual points. The company is headquartered in Fremont, California. Investors include Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com.