Offerpal Launches MySpace “Onboarding” Feature

Posted by Nick O'Neill on September 4th, 2008 10:22 AM

Yesterday Offerpal Media announced the launch of an “onboarding” feature for MySpace applications. What does this mean exactly? Well, MySpace developers can ultimately integrate Offerpal’s advertising services quicker and easier than before. The bigger story is that Offerpal claims to be seeing nearly equal activity on MySpace as they are on Facebook. What does this means in terms of engagement?

Not much because correlating Offerpal payouts with the absolute number of active users is not completely accurate. The reality is that MySpace users could be more likely to be converted into recipients of Offerpal’s “offers”. Unfortunately we don’t have enough data to make this correlation. What we can say is that that CPA advertising models appear to be the most effective so far on social platforms.

Many have considered the CPA model to be controversial as historically there have been many misleading offers provided to users. The result is still the same though with Offerpal touting an extremely high payout for average active daily users. MySpace has continued to see growth and is increasingly rivaling the dominant Facebook platform.

It’s clear that the point and reward-based advertising appears to be most effective at generating the highest ad revenue for many of the larger applications, especially games. It will be interesting to see if this advertising model continues to dominate or if we see new forms emerge.