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Offerpal Media Powers Virtual Currency Monetization for Mindspark’s Zwinky® and IWON® Properties

September 22, 2009

Mindspark employs Offerpal's offer-based payment platform for its avatar-based community and casual gaming destination

Fremont, CA - September 22, 2009 - Offerpal Media, the leading virtual currency monetization solution for game developers and social publishers, today announced a partnership with leading social media developer Mindspark Interactive Network, Inc., a wholly owned business of IAC (Nasdaq: IACI ) with over 40 million monthly uniques, to monetize virtual currency for top brands Zwinky and IWON.

“The Offerpal Media platform allows us to earn additional revenues, while at the same time enhancing user engagement", said Mike Primiani, Senior Vice President of Strategic Partnerships, Mindspark. "The concept has been strongly embraced by our user communities, especially our teen audience who have limited access to traditional forms of payment such as credit cards or PayPal.”

MindSpark selected Offerpal Media's virtual currency payment platform to enable Zwinky and IWON players to earn virtual currency in the form of ZBucks, Zcards, and IWON coins, respectively, by taking part in demographically and behaviorally targeted consumer advertising offers such as free trials, big-brand discounts, online surveys and more. The virtual currencies can then be redeemed for in-site goods and services within Zwinky or IWON to further enhance the experience and reward users for their engagement.

“We are extremely proud to add Mindspark to our growing list of more than 1,200 publishing partners,” said Anu Shuka, Founder and CEO, Offerpal Media. “The decision by a company like Mindspark to implement our solution – and the success it has had on their properties so far – is a testament to the fact that consumers are clearly excited about offer-based payments.”

Since launching in 2008, Mindspark has developed leading social applications, informational websites and portals, including Zwinky®, one of the largest teen virtual worlds with more than 6 million unique users, and IWON®, which features more than 150 free games and has paid out more than $72 million in prizes.

About Mindspark™

Mindspark Interactive Network, Inc. a wholly owned business of IAC (Nasdaq: IACI ), is a leading developer of social networking applications, informational websites and portals that enable users to creatively and visually express themselves online. Mindspark brands include Zwinky®, Zwinky Cuties™ Girlsense®, MyWebFace™, Smiley Central®, Webfetti™, IWON®, Vimeo®, Life123™, Retrogamer™, Kazulah™, Popular Screensavers™, MyFunCards™, Cardboiled™, Cursor Mania™, as well as the Excite® portal.

About Offerpal Media

Offerpal Media is the leading monetization solution for social applications, online games, virtual worlds, mobile apps and any other social publisher with a virtual economy. Our virtual currency payment platform allows consumers to earn points, credits, tokens or other types of virtual currencies by taking part in any of our 4,000+ targeted advertising offers. They can also purchase virtual currency through our integrated mix of global payment options, including credit cards, micro-transactions, mobile billing, stored value cards and more. We’ve processed virtual currency transactions for more than 100 million consumers since 2007. The platform also allows advertisers to tap into Offerpal Media's network of highly engaged and targeted consumers to generate high-value new customers. For more information, visit www.offerpalmedia.com.