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What people are saying?

"We love Offerpal Media! They have a very cool product to monetize our apps and we are pleasantly surprised with how much money we are making from them!"
- Jason Holloway, Apps-O-Rama

"The Offerpal Media advertising platform has led to significant revenue growth for our application. It's also taken a major burden off my shoulders. I hardly have to do a thing! You have such a great product, your team is awesome, and I am amazed at how little work we have to do to make money with Offerpal."
- Bryan Freeman, HitGrab Inc.


The Science of Social Media Advertising


Offerpal Media is built on the science of delivering highly relevant consumer offers to millions of precisely targeted social networking consumers based on their user profiles and social activities. Offerpal The Science

Delivering Relevant Offers and Optimizing Revenue

At the core of our "Managed Offer" platform is a powerful optimization engine that generates the maximum revenues for our publishers and the highest quality leads for social media advertisers. This intelligent engine optimizes ad campaigns in real-time based on criteria such as:
  • User Profile targeting: which user demographics and psychographics are most likely to complete a specific offer?
  • Behavioral targeting: what kinds of behaviors typically lead to completing a specific type of offer?
  • LeadRank: which users are known to be highest quality leads in a particular category?
  • A/B split testing: which creative formats work best in particular environments?
  • And other proprietary algorithms
The science of presenting relevant offers can be complex and sometimes even counter-intuitive. Having more social media users filling out offers doesn't always result in higher revenue or better quality leads. Our optimization engine also takes into account the payout of each offer, the take rate of the offer, and the history and profile of the individual consumer.

As our engine "learns" more about the ideal consumer for a particular offer, it automatically changes and rotates the offers to maximize value per customer. The end result is maximum revenue, on a day-by-day, hour-to-hour basis, for our merchants and social media publishers, as well as the highest quality leads for our advertising clients.

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