The Science

The science of delivering relevant offers and optimizing revenue

Offerpal Media has created an embeddable offer platform that can be integrated seamlessly into our customer's web sites and applications. Its unique core technology, the "Offer Optimization Engine", optimizes total expected revenue for our customers in real time.

The optimization is done based on the following dimensions:

1. User profile targeting
2. Social graph relevance
3. Predictive models
4. Offer optimization based on proprietary relevance algorithms

The science of presenting relevant offers can be complex and sometimes even counter-intuitive. Having more end users filling out offers doesn't always result in higher revenue; the optimization engine also takes into account  the payout of each offer, the take rate of the offer, and the individual consumer profile.

The Offerpal Media platform presents the most relevant offers to individual consumers based on offer testing and predictive modeling. As our engine "learns" more about the ideal consumer for a particular offer, it automatically changes and rotates the offers to maximize value per customer. The end result is maximum revenue, on a day-by-day, hour-to-hour basis, for our merchants, advertisers and Facebook publishers.