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Offerpal Media Marks Two-Year Anniversary with 160 Million Users and 730 Billion Virtual Points Issued

October 29, 2009

More than 2,000 publishers count on Offerpal's virtual currency payment platform to monetize online games, virtual worlds, social networks and subscription services

Fremont, Calif. - October 29, 2009 - Offerpal Media, the leader in virtual currency monetization, today marked its two-year anniversary by announcing the company has surpassed 160 million users and has issued more than 730 million virtual points globally. As one of the pioneers helping drive the $6 billion virtual goods economy, Offerpal's turnkey payment platform gives consumers the opportunity to earn or buy virtual currency by completing targeted advertising offers or by purchasing it through direct, global payment options. The company powers millions of transactions every month, with payment options in 190 countries and offers in more than 80 countries.

When Offerpal launched in October 2007 on the Facebook application (fluff) friends, it became the gaming industry's first offer-based monetization platform. Since then, Offerpal's network has grown to more than 2,000 publishers around the world who rely on the company's full-service platform to monetize their virtual currency. Offerpal's scope of services relieves developers from having to manage multiple payment providers, customer service, ad inventory, optimization and testing, freeing them up to focus on what they do best: designing and managing their games or web sites.

“When I first integrated Offerpal's platform into (fluff) friends, I knew it would work, I just didn't know how well,” said Mike Sego, founder of (fluff) friends, which was since acquired by SGN. “Offerpal helped me realize that I had a legitimate business model behind the application and could generate a lot of revenue. Obviously, they've helped a lot of other developers do the same.”

Offerpal expects to roll out more enhancements to its platform throughout 2010.

Milestones Since Launch

In just over two years, Offerpal has introduced a steady stream of new features, partnered with leaders in online gaming and virtual currency, and received several industry accolades, including:

October 2009 – Anu Shukla named finalist in Stevie Awards for Women in Business
September 2009 – Partnered with MindSpark; launched Offerpal SURVEYS; named #7 among San Francisco Business Times' Top 100-Women Owned Businesses
August 2009 – Launched Multivariate Testing platform
July 2009 – Launched OfferpalSECURE to fight virtual currency fraud; surpassed 100 million users
June 2009 – Partnered with IMVU and Tapjoy; launched first customizable virtual currency analytics package for social applications and destination sites
May 2009 – Named winner of 2009 TiE50 Award; surpassed 3,000 advertising offers
April 2009 – Partnered with Jolt Online
March 2009 – Partnered with Aeria Games and OutSpark; expanded into 190+ countries with 30+ languages
February 2009 – Secured $15 million in Series B funding
January 2009 – Introduced monetization platform for iPhone applications; named AlwaysOn OnMedia 100 Winner
July 2008 – Named AlwaysOn Global 250 Winner
May 2008 – Surpassed 1 million unique visitors per month
February 2008 – Expanded to the MySpace platform
October 2007 – Launched offer-based monetization platform with (fluff) friends on Facebook
June 2007 – Received $5 million in Series A funding

“We set out to do for virtual goods what Google has done for search: create a full-service solution that's accessible by both large and small publishers," says Anu Shukla, CEO and co-founder of Offerpal. "The global market has exploded in the two years since we launched Offerpal, and we'll no doubt continue to experience a sharp incline - especially in social gaming and virtual worlds.”

About Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn or buy virtual currency by completing targeted advertising offers or by purchasing it through direct, global payment options. Since its launch in 2007, Offerpal has issued more than 725 billion virtual points to more than 150 million consumers across 2,000 publishers. The company is headquartered in Fremont, California. Investors include InterWest Partners, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com

Company Contact:

Matt McAllister
Marketing Director
Offerpal Media
(510) 403-7319
matt.mcallister@offerpal.com

Media Contact:

Amy Jackson
Atomic PR
(415) 402-0230
amy@atomicpr.com