White Paper

Virtual Currency in Social Applications and Web Sites

20 Tips for Monetizing Social Traffic through Virtual Currency

Overview

A new boon is taking place on the Internet. For community-oriented web publishers like social networks, social applications, virtual worlds, MMOGs and other social properties on which traditional advertising has produced such little revenue per user relative to other sites, a new market, led by the proliferation of virtual currency and virtual goods, is rapidly expanding. Today, there is little doubt that virtual currency is the most effective way for publishers to monetize their traffic. The point of this white paper is to help show them how. In it, you’ll learn how to:

Offer virtual goods and services that will inspire and motivate your users
Promote virtual currency where it will gain the most traction
Integrate virtual currency into the user experience
Optimize virtual currency monetization
And much more!

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